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Affiliate Marketing In 2020: What It Is And How Beginners Can Get Started

Around 84% of content publishers monetize their web traffic by leveraging affiliate marketing. The affiliate marketing industry is huge and it is continuing to grow. Part of affiliate marketing budgets are allocated toward affiliate marketing according to publishers and advertisers. Top affiliate marketers use a full-funnel affiliate strategy. Social media and email marketing also play a role in how well your passive income strategy works.

  • Affiliate marketing just comes behind Google AdSense when it comes to creating revenue for publishers.
  • That is nearly double that of the runner-up —telecom and media —which contributes 24% of the affiliate revenue, while travel and leisure add 16%.
  • However, when asked about their personal experiences of affiliate marketing fraud, only 30.9% admitted to having encountered affiliate marketing fraud themselves.
  • Just under two-thirds (65%) meanwhile believe that one of the benefits of this type of marketing is that it creates a new revenue stream.
  • About 48% of marketers worldwide earned $20,000 per year or $1,660 monthly in 2020.

Conversion rates vary from one industry to another. The majority of affiliates also don’t share conversion rate data to stay ahead of their competition. Hence, these numbers could only serve as a benchmark to assess whether your affiliate marketing program is effective or needs improvement. It makes a lot of sense, as not all AM platforms are made equal. 39% rely on three separate networks to procure products and earn commissions, while the hefty 20% work with five or more affiliate marketing companies.

Large media websites.

Of course, this type of affiliate marketing requires more legwork and time to build credibility, but it will likely result in greater payoffs down the road. For example, perhaps you’re promoting why analyzing affiliate statistics and reports is important for a brok a clothing brand you’ve never used before, but you have an audience through a fashion blog or YouTube channel. In this case, you would be considered a related affiliate marketer.

How big is the affiliate marketing industry

There are three payment structures, and which structure is used depends on the personal preferences of the vendor and affiliate. There’s no denying that affiliate marketing is here to stay. By 2022, the affiliate marketing industry is forecasted to eclipse the $8 billion mark, nearly double what it was worth in 2015. Affiliate marketing is a form of performance-based internet marketing that saw rapid growth throughout the 2010s.

74% of users trust social networks to guide them toward purchase decisions.

94% of publishers utilize multiple affiliate programs. 79% of marketers use affiliate marketing to attract existing customers. My friend from Hong Kong says that the popularity of affiliate marketing is increasing in amazing speed but he thinks it’s becoming saturated because almost all his friends are involved. Maybe it’s the big China that’s affecting the stats worldwide. Yes, affiliate marketing is still a very popular business model right now. If I find more in-depth statistics by country I’ll update this page.

How big is the affiliate marketing industry

As a result of serving this niche audience, OutdoorGearLab has become one of the most successful outdoor product review sites. Dedicated review websites that cover products that appeal to a targeted readership, such as Gear Patrol and Wirecutter. Like any marketing program, to be successful, you need to know what’s working and what isn’t. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.

The number of male publishers is higher than female affiliate marketers

Their latest data shows 209.72% YoY growth in the home and garden sector. Again, this is likely to be an effect of Covid, with people taking on projects at home instead of traveling. Back in 2017, there were 770,347 US searches for the term. Interest fell over 2018 and 2019, dropping to 683,664 in 2019. However 2020 saw a 27% increase in interest to 936,544 searches. This continued in 2021, when US users searched for ”affiliate marketing” 1,305,226 times.

That’s why over 2/3s of marketers gauge their marketing toward previous customers. While some large businesses only receive 5% of their online sales from affiliate marketing, many can generate up to 25% of their online sales. For context, that means that if a business makes $5,000 in sales in one month, up to $1,250 of that would be thanks to affiliate marketing. I’ve never heard of Viglink, I must check that in a minute. I’m amazed to see over 8 billion affiliate marketers strive to make money in the world. It’s very popular in France where I’m originally from but many of them are scammers which is becoming problematic.

If the products fit their niche, it’s easier to create valuable and convincing content about them. Over 84% of online content publishers join affiliate marketing. A whopping 94% of publishers join 2 or more affiliate programs, while 39% and 20% of publishers use 3 or more and 5 affiliate marketing programs, respectively. Companies are heavily investing in affiliate programs to increase the number of leads and sales. The affiliate marketing industry is worth over $12 billion globally. Typically, there are no exact average rates for affiliate marketing without precise data on the number of affiliate marketers.

Six Things Successful Affiliate Marketers Do Right

I think we’re becoming a lot more transparent in terms of selling. Typical affiliate conversion rate is 1-3 out of 100. Affiliate marketing spend is due to reach $8.2 billion by 2022. Search engine requests for affiliate marketing grew by over 39% in 2021. The affiliate industry is responsible for a total of 16% of online orders.

Setting up an affiliate marketing program can lead to boosting brand awareness, improving lead generation, and augmenting sales without spending a huge amount on advertising. However, a successful affiliate marketing program relies on several factors, which include selecting brand affiliates who are in the same niche or target the same consumer profile. This way, the brand can reach their target audiences faster and discover new audiences for their products and services. Statista estimated that affiliate marketing spending would reach approximately $8.2 billion in 2022 . Since the 2000s, affiliate marketing has steadily gained traction, as more businesses use digital marketing to get their brand closer to consumers.

Data from CJ Affiliate’s report shows that affiliate marketing consumers spend much more than the average buyer, with the typical online order 31% higher for this type of customer. Similarly, the average order value is 21% bigger for affiliate marketing consumers. Finally, these buyers provide 58% higher average customer revenue. Many publishers say they use affiliate marketing because it allows earning money with only a little effort.

Tips to Help You Become A Successful Affiliate Marketer

Reports that the average salary for an Online Affiliate Marketing Manager is $56,795. This ranges from an entry level salary of $49,000 to an experienced Online Affiliate Marketing Manager with years of experience earning an average total compensation of $73,246. Google Trends shows that interest in affiliate marketing doubled between 2017 and 2020.

You are ready to take on an entrepreneur mindset to grow your affiliate marketing business. You want to create partnerships with brands you love and promote their products to your audience. Typically, an affiliate can connect with merchants through an affiliate network. Affiliates may be able to find other appropriate merchants.

The projections are this impressive trend to continue at least until 2022, according to Statista’s research in the US. Wondering how much social media impacts the affiliate marketing industry. 80% of affiliate marketers track both their desktop and mobile sales. Report says that 35% of affiliate marketers earn over $20,000. The global worth of the affiliate marketing industry is estimated to be around $12 billion.

Incredible Affiliate Marketing Statistics : Facts About Affiliate Marketing In The U.S.

Show the US as the cradle of affiliate marketing. More than 40% of marketers in the country say affiliate programs are their top customer acquisition channel. Additionally, a BI Intelligence study has found affiliate marketing is one of the fastest-growing sources of revenue for online retailers. Online Affiliate Marketing Managers manage online affiliate marketing programs for their organization. Their responsibilities typically include conducting research and creating programs, and managing existing campaigns to ensure they increase company profits and customer loyalty. They also tend to handle online media content, execute eCommerce programs, and provide promotional support to affiliate marketing programs.

How big is the affiliate marketing industry

Hi, I’m Akshay Hallur the founder of BloggingX. I dropped out in 2015 to pursue my passion in blogging, digital marketing and training. I help people like you to learn blogging and help you grow your online business leveraging the power of strategic content marketing. 62% of the affiliate marketers worry about the quality of the content they publish while promoting the affiliate products. 64.48% of the affiliate marketers blog to generate traffic.

How big is the affiliate marketing industry?

For the most part, though, the average affiliate marketer can make anywhere between 5% to 30% on a commission. That means that if an affiliate was to make $5,000 on a commission, they could earn anywhere between $250 and $3,000. Further, 79% use it to drive conversions, increase purchases, and improve customer engagement. All three of these elements are ways affiliate marketing can foster success.

Online Dating Sites Pay up to 80% Commission

Most businesses require upfront startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no unexpected fees to worry about and no need to create a product.